Chinese Social
Commerce Simplified

Helping the most ambitious international brands sell their products in China using the power of social commerce

Why choose Kuai

Get profitable in China faster

We offer a lower cost of entry compared to traditional routes like Tmall

Social commerce experts

We combine an integrated channel strategy with authentic localised storytelling

Your China growth team

We deal with tax, customs, shipping, cultural differences and everything in between

We invest in your success

We put our own money into marketing your products in China, giving you the best chance of success

Who is Kuai for

Leading D2C brands who are looking for growth opportunities in the world's largest ecommerce market

Category leaders with unique offerings
Strong ambition for growth in China
Open to channel and product innovation

How Kuai works

We operate a network of social commerce stores, hosting carefully selected western products that Chinese consumers will love, but have not yet discovered

Curate

We only work with the most ambitious brands, whose products we feel will suit the Chinese market

High-end and differentiated

Strong heritage or story

Growing product niche in China

Brand

Our expert team creates brands for these products that resonate with Gen Z Chinese consumers

Localised storytelling

KOL + KOC

Live streaming

Sell

We sell these products through cross-border ecommerce via Chinese social media platforms. This is "social commerce"

Duoyin, RED, Wechat and emerging platforms

Localised customer support

Logistics and fulfilment handled by us

Meet our founders

Jonny Plein

Cofounder + Operations

Adam Knight

Cofounder + Brand

James Campbell

Cofounder + Tech

Our story

Kuai was founded by the senior team of TONG to realise this growing  social commerce opportunity

TONG is a leading cross-cultural agency closing the gap between brands and people in China, launching over 100 brands in the market since 2014

Find out more

Get in touch

Who is Kuai For

Brands who are leaders in their home market, but are looking for growth opportunities in the world's largest e-commerce market:

Highly ambitious western brands a unique or differentiated product

Want to benefit from the demand for western products in China

Other options like Tmall don’t suit them due to cost or complexity

How we sell your products so effectively

We operate a network of social commerce stores, hosting carefully selected western products that Chinese consumers will love, but have not yet discovered.

Curate

We only work with the most ambitious brands, whose products we feel will suit the Chinese market

High-end and differentiated

📖

Great story

💄

Part of a growing product niche in China

Brand

With our expert team, we create a brand in a particular product niche that will resonate with Gen Z consumers

Impact Driven

Heritage & Artisan

Unavailable in China

Sell

We market and sell these products all via Chinese social media platforms. This is "social commerce"

🌏

Cross-Border e-commerce

📃

Stress free Legal and Tax compliance for our brands

📦

Logistics handled by us

Imagine what's possible for your brand when you unlock China

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